THE ROLE
UI/UX Designer & Researcher
THE DURATION
Oct & Nov (2 months)
Overview
My goal was to come up with a user-friendly repsonsive movie ticketing website that is secure and transparent which gives out the avant-grande experience to all users. Tazamr is a fictional movie ticketing website that offers a pleasant ticketing purchasing experience. Following the COVID-19 pandemic, the emergence of cashless payment was introduced which minimizes the spread of the virus. This platform emphasises on seamless cashless payment transactions and also straight forward booking steps

The typical user is incredibly busy or one that does not enjoy standing in long queues. The objective, beginning with the booking process is to make going to the cinema enjoyable, quick and simple for all types of customers/users.

How might we reduce the frustration users get while purchasing/booking movie tickets ?

Design Process
😇
Empathise

Empathy Map

Pain Points

User Persona

🎯
Define

User Journey

💡
Ideate

Competitor Analysis

🛠️
Design

LoFi & HiFi Mockups

📱
Prototype

Final Prototype

Empathy Map
In order to visualize everything I need about the user’s behaviors and need, I created an empathy map to represent this
Matt Ndirangu
Lives in Mombasa, Kenya
Part-time student & full-time software developer
Says

“I wish buying movie tickets was easy to avoid in long queues”

Thinks

Smiles and relaxes as he spoke passionately about his love for watching movies

Does

Goes to the movie cinema physically to buy a movie ticket to watch a movie

Feels

Matt is frustrated having to wait in a long line to buy tickets in person.

Pain Points
After the user research, the users expressed their concerns/pain points while trying to navigate movie ticketing applications and also when purchasing tickets physically.
Waiting on long queues

Customers complain of getting to the movie theatre and having to wait on a long queue before they can get their tickets

Not getting a ticket

Customers would prefer if there was a way to know the number of tickets left instead of not getting a ticket after standing in line.

No previous synopsis

Customers would prefer to get a brief description or trailer before purchasing a ticket in the cinema without visiting an external site.

Poor existing technology

Customers are frustrated with the existing ticketing systems since they are faulty and have long purchasing process

User Research
I created a user persona to gain better hindsight on who I was designing for (the target audience).

User Journey
I created a user journey map of Matt’s experience using the site to help identify the possible pain points and improvement opportunites.

Competitor Analysis
After the user research, the users expressed their concerns/pain points while trying to navigate movie ticketing applications and also when purchasing tickets physically.

The Design
While designing, I wanted to achieve a modern and clean look but also a usable application. The previous designs include the screens of the mobile application and the new designs displays my take on redesigning the Kune Foods Mobile Application
Style Guides
I picked green to be the main color of the application since it brings the sense of renewal and growth. The visual language developed for the product is light and friendly. I opted for a look that was fresh and open, communicating the transparency that the app offers. I also used icons from Ioncons which aligned well with the desired feel of the app.The visual language developed for the product is light and friendly.

The Prototype
This prototype highlights the user journey and overall helps you get the user's experience while interacting with the application.