Case Study · eCommerce · Mobile

Making Healthy Kenyan Meals
Easy to Order, Every Day

Role
Product Designer
Timeline
May - June 2022
Platform
iOS & Android
Type
App Redesign
Overview

The company & the challenge

Kune Foods was a Nairobi-based food-retail startup that offered freshly prepared, nutritionally rich African cuisine at accessible price points, serving individuals, retail establishments, and corporates. Their daily-rotating menu was a key differentiator, keeping their 6,000+ customers coming back.

Despite selling over 55,000 meals and building 100 corporate partnerships, the app experience wasn't keeping up with the product's ambition. I decided to redesign the mobile application making it easier to discover, order, and enjoy meals before the company wound down in June 2022.

How might we enhance the user experience of the Kune Foods mobile application to improve ease of navigation and streamline the ordering process?

Design Process

How I approached the problem

01
Empathise

Competitor Analysis

02
Define

Pain Points

03
Ideate

The Solution

04
Design

LoFi & HiFi Mockups

05
Prototype

Final Prototype

Research

Understanding the competitive landscape

To ground the redesign in market reality, I analysed Kune's top competitors comparing features, navigation patterns, and UI conventions across the food delivery landscape in Kenya.

The Design

Before & After

The goal was a modern, clean look that was also genuinely usable, not just beautiful. I wanted the new design to feel lighter and more confident than the original, with a clear visual hierarchy that moved users toward ordering faster
Visual Language

Style Guide

The visual language is light and friendly, fresh and open, communicating the transparency the app offers. Icons from Ioncons and illustrations from Storyset By Freepik were chosen for their simple, friendly style that aligned with the desired feel.

Reflections

What I learnt

The Importance of Planning: With a broad problem in hand, I needed to plan the research and design process in order to narrow down to the core of the challenge.

Just-Do-It Attitude: I have always found it hard to make decisions, especially design decisions that would potentially influence way more people than I could imagine. This time I practiced forcing myself to use not just what I learned from the user, but also instincts as a designer, to quickly get the ball rolling. It is always the iterative process that brings a design to a better state, and I just have to start somewhere.