The Role
Product Designer
Project Duration
May & June
Overview
Kune Foods, a food-retail startup established in December 2020, was dedicated to fostering a culture of healthy living by offering freshly prepared, nutritionally rich African cuisine at an accessible price point, catering to individuals, retail establishments, and corporate entities. Notably, their distinct approach involved daily variations in their menu offerings, ensuring a diverse culinary experience for their clientele. Despite their notable achievements, such as the sale of over 55,000 meals, the acquisition of more than 6,000 individual customers, and the establishment of 100 corporate partnerships, the company ceased operations in June 2022.

My objective entailed the comprehensive redesign of the Kune Foods mobile application prior to the cessation of operations by the company. It is designed to revolutionize the way people discover, order, and enjoy their favorite food experiences. It aims to provide a seamless and convenient platform for users to explore a wide range of cuisines for delivery or pickup.

How might we enhance the user experience of the Kune Foods mobile application to improve ease of navigation and streamline the ordering process?

Design Process
😇
Empathise

Competitor Analysis

🎯
Define

Pain Points

💡
Ideate

The Solution

🛠️
Design

LoFi & HiFi Mockups

📱
Prototype

Final Prototype

Competitor Analysis
To better understand the product and food delivery service market as a whole. I researched Kune Foods top competitors and analyzed their strenghts and weakness by comapring features on their existing user interface.

The Design
While designing, I wanted to achieve a modern and clean look but also a usable application. The previous designs include the screens of the mobile application and the new designs displays my take on redesigning the Kune Foods Mobile Application
Style Guides
The visual language developed for the product is light and friendly. I opted for a look that was fresh and open, communicating the transparency that the app offers. I also used icons from Ioncons and some of the great illustrations from Storyset By Freepik — they are simple, friendly style aligned well with the desired feel of the app.

Conclusion

The Importance of Planning

With a broad problem in hand, I needed to plan the research and design process in order to narrow down to the core of the challenge.


The Just-Do-It Attitude

I have always found it hard to make decisions, especially design decisions that would potentially influence way more people than I could imagine. This time I practiced forcing myself to use not just what I learned from the user, but also instincts as a designer, to quickly get the ball rolling. It is always the iterative process that brings a design to a better state, and I just have to start somewhere.